How a Pizza Restaurant Can Become a Local Landmark
A pizza restaurant can sell excellent food for years and still remain just another place to grab dinner. Becoming a local landmark is something else entirely. It means the business stops being interchangeable. People use it as a point of reference when giving directions. Parents bring their children, then those children grow up and bring friends, dates, and eventually families of their own. Out-of-town visitors get told, “If you only have one meal here, go there.”